Newsletter Campaign

Email sent out to a group of subscribers with relevant information that may interest your customers or potential customers. Email address capture pages can be placed on your website as a technique to keep communication with your site visitors and as a means to "warm" prospects to the idea of using your product or service.

The advantage of using email newsletters to acquire your visitor's email addresses is that subscribers then expect to receive and welcome regular messages from you and your business. If you write informative newsletters they will view your business as a primary source of knowledge and are more likely to contact you first when they are prepared to make a purchase.

Email newsletters that are informative, convenient, and timely are ofter preferred over other media. Email newsletters continue to be one of the most important ways to communicate with customers on the internet. Newsletters build relationships with users and alos offer users an added social benefit in that they can forward relevant newsletters to friends and colleagues.


Social Media Marketing

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service.