Search Engine Optimization
Search engines help connect Internet users with the information they’re seeking. Here’s how search engines work:
Search engines analyze the words on webpages, especially words that are repeated or otherwise called out: in boldface, in a headline, in a link, and so on. The engine records those important words and phrases—the page’s keywords—on its servers.
When you type the words you’re looking for into a search box, the engine tries to match your words with the words from webpages it has analyzed, and it then delivers a list of matches. The engine organizes that list from best to worst, ranking the results according to a variety of criteria (such as how many other sites find a page valuable and link to it).
People usually click the links on the first page of results, so sites at the top of the list are more likely to get visitors. And more visitors can mean more page views, more leads, more sales, more ad revenue, and other business benefits.
A search result showing the top two sites returned when we searched on “yahoo finance”
A number of SEO (search engine optimization) techniques exist to give sites an advantage in this ranking, and many of these apply to Web design. But as a content creator, your best SEO techniques are (1) to write information-rich copy that people will want to read and link to and (2) to figure out which words people are likely to use in searches, and then embed those keywords throughout your copy.
SEO copywriting is about using the exact terms that people are searching on so that it’s completely obvious what your page or article is about. SEO copywriting is not about trying to trick search engines by stuffing content with unrelated keywords or with so many keywords that the copy sounds silly. Good SEO copywriting makes your page more readable for both search engines and humans. It helps your website attract visitors, but it also helps your visitors find substantial, relevant content.
SEO is competitive: There’s no guarantee that you’ll be able to get your site on a first page of search results. But as a content creator, you can help bump up your site’s ranking just by optimizing the text and links.
At Head Start Web Designs we can design and implement a Search Engine Optimizaton plan that will boost your websites' ranking in the top search engines quickly and effectively. Contact us today to learn more about how our SEO strategies can help your business today!